Philos Running
Mindflow has become a key creative partner for Philos Running, the Amsterdam-based, female-first running brand. Our collaboration spans high-impact brand films, elevated campaign imagery, and meticulous product photography. This journey began with the brand’s debut campaign, 'Why Do You Run?', followed by an international production in Athens to capture the 'Philos Athena' campaign. Most recently, we partnered again for a specialized e-commerce shoot, producing beautiful, detailed imagery to introduce their newest collection to the market.
Philos Athena Spring 2025 Campaign
During an unforgettable trip to Athens, Greece, mindflow had the pleasure of joining the Philos Running team for a multi-day campaign shoot. Together, we captured stunning and dynamic images at the very origin of running—the historic Panathenaic Stadium, the iconic Parthenon and the majestic Temple of Poseidon, immersing us in the rich heritage and breathtaking beauty of these ancient sites.
Brand film
Philos Athena
During the Athens production, we captured content across several iconic locations with a precise editorial vision for the brand film. By seamlessly blending these visuals with a powerful script written by Philos founder Greg Rosborough, we created a cohesive story. To elevate the cinematic feel, the project was finished with a custom-composed score that brings an epic scale to the brand’s narrative.
Product video
Philos Athena
For the new running shoe called Philos Athena, mindflow created a visually striking product video. The visual style of the campaign draws strong inspiration from ancient Greece, perfectly reflecting the heritage and ethos of Philos Running.
Campaign photography
Philos Athena
During the Athens production, we captured high-end campaign photography at several iconic locations, ranging from the legendary Panathenaic Stadium to the historic Temple of Poseidon. These settings provided a powerful backdrop, ensuring the campaign imagery reflected the prestige and heritage of the brand.
Philos ‘Why do you run?’ Launch Campaign
Mindflow collaborated closely with the Philos team during the brand’s foundational stages, producing their first-ever launch campaign. This comprehensive debut included a high-end brand film alongside elevated campaign imagery and detailed product photography.
Campaign film
Why do you run?
Mindflow Productions created the very first launch campaign film, posing the thought-provoking question to women from the vibrant running community, ‘Why do you run?’. This campaign aimed to capture the diverse motivations and inspiring stories behind their passion for running.
Campaign photography
Why do you run?
Together with creating the captivating brand film, mindflow also took control of the campaign photography. To truly capture the raw emotion and dynamic energy that comes with the experience of running, we photographed the women from the running community shortly after they completed their run.
Product photography
Why do you run?
Mindflow took detailed product photos during an e-com shoot to create visually attractive and engaging images for product pages. This careful and thoughtful work significantly improves the overall presentation and clearly shows what each product looks like, helping customers make informed purchasing decisions.
Philos E-com AW25 Campaign
To debut their latest palette, mindflow collaborated with Philos on a specialized e-commerce shoot. This partnership produced stunning, high-definition product photography and a campaign film that meticulously highlight every detail of the newly introduced colors.
E-com campaign video
Philos E-com AW25
Philos introduced several fresh, contemporary colors to their product line this season. Mindflow produced the campaign video showcasing the first of the new shades: a refined off-white.
Product video
Philos E-com AW25
To launch the new Mocha color, mindflow produced a cinematic product video designed to highlight the product’s rich tones and premium finish.
Campaign & product photography
Philos E-com AW25
During the e-com photography, our focus was on creating sharp, detailed imagery that captures the true tones and textures of the fabrics. By prioritizing precision and high-resolution quality, we ensured every facet of the newly introduced colors is presented with absolute clarity.
Take a look behind the scenes.
Form Amsterdam to Athens.
Mindflow has had the pleasure of shooting in locations ranging from intimate Amsterdam-based studios to the bustling streets of Athens, the Panathenaic stadium, and the rugged cliffs of the Temple of Poseidon
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Interested to see what mindflow can do for you? Get in touch and find out.
contact@mindflow.productions