Goja the Label
For premium swimwear brand Goja the Label, mindflow produced multiple campaign films highlighting the brand’s luxurious and effortless qualities. These campaigns were filmed in the brand’s home country, The Netherlands, as well as on location in Cape Town. In addition to the campaign films, Mindflow also shot the product and editorial photo campaigns.
Campaign film
Goja the Label, The Mother City Collection
Mindflow journeyed to Cape Town to capture the essence of Goja the Label’s Mother City Collection. Set against the dramatic backdrop of Sandy Cove at dusk, we filmed under a low-hanging sun and a rising moon, with the iconic Lion’s Head looming in the distance. The result is a high-end cinematic campaign film that reflects the timeless, effortless beauty of the collection.
Campaign film
Goja the Label, End of Summer
Filmed on the shores of Wijk aan Zee, this campaign film explores the transition from day to dusk. By utilizing the 'blue hour' and the lingering golden twilight, we captured a soft, ethereal light that gives the project its signature dreamy feel.
Editorial campaign photography
The Mother City Collection
Besides shooting the campaign film and product photos, mindflow also managed and produced the full editorial campaign, overseeing the creative direction, production process and flawless execution from concept through final delivery.
Product photography
The Mother City Collection
During the Cape Town shoot, mindflow produced product photos that artfully highlighted the timeless designs and unmistakable premium quality, capturing every refined detail with cinematic flair.
Take a look behind the scenes.
We captured the Cape Town campaign during a rare, golden window on a windswept beach. The late afternoon provided ideal low-angle lighting and unusually calm conditions, while the iconic silhouette of Lion’s Head and a rising near-full moon provided a cinematic backdrop for our most striking frames. It was one of those rare shoots where nature’s timing aligned perfectly with our vision.
Discover more cases.
Let’s collaborate.
Interested to see what mindflow can do for you? Get in touch and find out.
contact@mindflow.productions